Sales Savant

The Six Senses of the Sales Savant

CliffCo’s first sales principle embraces the sales discipline as the most important highly effective team or colleague in any company that creates customer relationships to build organic growth. The second CliffCo sales principle is sales colleagues, even on the same team, are often successful in different ways, thereby obsoleting 99% of sales books, courses and seminars. For example, Marci on my team is very successful because she has huge activity in pipeline. Daniel is successful because everyone likes him during and after presentation and Jimmy just gives a damn good demo. A course teaching them only how to be a ‘closer’ can be counterproductive to maximizing their sales. That course could be ok for Leslie who leads all in closing.

A big outcome of the class is to identify sales strengths and with whom and go help them maximize them. A big mistake to eliminate is the ‘ride a-long” If you put Jimmy on sales call to train Marci – then you have hurt both. A ride along is one the most utilized sales training strategies and it builds frustration and failure.

The sales savant knows what they are good at in sales because the fourth principle the course embraces is metrics to measure sales activity and outcomes with the latter being the guiding light to sales success. The fifth principle CliffCo embraces is not to sell a thing. Sell them on what they are already sold on and how to provide that frame and platform the sixth sense of sales is compensation.

CliffCo created the perfect plan and is not total commission or total salary. It is unique and innovative and designed by CliffCo who has a regard for sales people and business owners.