October 9th, 2026
Cliff here… as Tina Turner said on stage before singing “Proud Mary”, sometimes we like it rough; well, this is rough, rough cut on Friday.
Understanding a busy schedule, rarely, if ever, do we say we must attend a member meeting – but this is as close as it gets: the new communication inferno platform on Oct. 23rd.
Every CEO needs to see it and execute like United’s CEO.
Proof: two brands ditched and dissected this week in the new comms.
The long lines at Chick-fil-A got shorter as soon as the next day, and Delta lost diamonds in the Delta CEO and Musk dust-up when United, in rapid fashion, posted and responded with a strategic home run, with United’s CEO involved in the communication response.
I will Slack members more on Delta and lessons forward.
This week, we dissected and ditched a beautifully crafted brand: Chick-fil-A’s health illusion, built around logos, lighting, and a customer service ethic, without ever saying the word “healthy.” But customers felt it.
Until… yesterday, a prominent food scientist took apart, ingredient-wise, a chicken sandwich and small Mac and cheese: 89 different ingredients, additives, and similar fillers as Bondo paint, way worse than my favorites Hardee’s and Captain D’s.
No kidding.
Chick-fil-A illustrates that the best marketing is to let the customer convince themselves, and that’s part of every marketing genius.
My pleasure.
If you are curious, Immortal Jellyfish is the official name.
Age: 1.5m years lifespan. Technically… infinite.
Study these longevity experts – this jellyfish’s ability to rewind its life story, flipping back to a youthful, juvenile stage whenever it wants.
It was the lizard, the Gila monster, that led to the drug discovery GLP-1– now molecular scientist have their hands on the “time benders”, immortal jellyfish of nature. Calling Dr. Pontzer.
Win, Win, Win or Go Home
After David W. shared his co-founder Spanx success at the last thinktank, a steady flow came forward to engage him in his current role as an enterprise architect of growth.
Great situation, except he’s an understood high-ticket.
Idea.
Rent David’s brain.
Years of experience wrapped and rolled into 70 minutes on the roller coaster of success to make sure you have a better and clearer ride.
Well worth it…Cliff
Book Dave’s Brain: Bring a business problem or decision you want to work through.
https://calendly.com/dwaz/book-dave-s-brain
Not sure it’s a fit? Talk for 10 minutes: Briefly describe what you’re facing, and we’ll determine whether a paid session makes sense.
https://calendly.com/dwaz/find-your-next-step-10-minute-intro
What’s Ahead
France’s “rentrée,” or “return,” as the French call the back-to-school and back-to-work season (it’s about time), has been anything but orderly – not a single spasm of unrest, but a cascade of disruption that is roiling city streets, trading floors, and public squares.
Why? Socialism.
Coming to America.
Why?
Corruption.
Founding Fathers had great foresight but did not foresee a president’s son with a laptop dealing drugs or a President’s son having a foreign adversary pay for his wedding. Above is our ambassador to Greece.
Am I the only one concerned they will come with Pitchforks?
Keep capitalism alive and vote Nov. 3rd.
