Pricing Savant

The Six Senses of the Pricing Savant

The CliffCo pricing program is built upon the data and facts that show 70% of business owners undercharge for their products and services.

The premier premise of CliffCo pricing model is a minimum of 40% margins which can generate shareholder returns and finance a measured level of growth without outside financing which can devour all of your margins you earn. The second premise is your margins demonstrate how much value you are creating for customer so the higher the better. The third premise is perceived value should be front and center of any pricing model. The fourth premise is price bundling is a positive customer value. The fifth premise is cross selling must be included in pricing models The sixth sense of pricing is the strategy of freemium to premium in every pricing model.